Luxury car brand BMW recently announced the establishment of a car factory in Africa.
The automaker inaugurated its latest plant in Giza, Egypt, in December 2022 for $150 million.
The announcement was made by Global Auto Group, the official importer of BMW, BMW i and MINI cars in Egypt, revealing their plans to start assembling luxury BMW-branded models locally.
According to Mohamed Kandil, CEO of Global Auto, the assembly line in Egypt will start producing BMW X models, especially the SUV category, starting with the X5 40 model.
“The locally assembled X3 and X4 will be delivered to customers who booked during the first quarter, and the X7 before the first half of this year,” Kandil added.
In December, Khaled Shedid, General Manager of BMW Egypt at Global Auto Group, announced that production of the first batch of Egyptian-assembled BMW vehicles will begin in the first quarter of 2023.
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He also explained that the company plans to go beyond just acting as showrooms or exhibition and maintenance centers and become a total investment of more than $150 million in assembly, which would create about 600 jobs.
He also conveyed the team’s commitment to sustainability, noting that around 30% of the components used in the production of BMW vehicles will come from recycled materials.
The factory’s production capacity is 10,000 units per year.
This plant is not the first for the BMW Group on the continent, as the German conglomerate has an automobile plant based in Rosslyn, South Africa.
In summary, BMW’s plan to set up a factory in Africa will certainly contribute economically to the growth of the region.
The company’s presence in the country will provide opportunities for local companies to partner with BMW to supply components and services. This will give the region’s economy a big boost as more money will circulate within the country.
In addition, BMW’s presence in the region will create a more positive image for both Egypt and Africa as a whole. This will help attract more foreign investment, which will boost the region’s economy.
Overall, BMW’s arrival in Africa will certainly be a welcome addition to the region. It will bring much-needed economic development and job opportunities while helping to improve the image of Africa as a whole.
