4.6 C
New York
Monday, October 2, 2023

Adidas reveals when it will sell leftover Yeezy shoes from defunct Kanye West partnership


Share post:

Adidas, the renowned sportswear company, has announced its plans to sell a portion of its remaining Yeezy sneakers at the end of this month.

The move comes after the brand’s partnership with Kanye West, now known as Ye, was terminated due to antisemitic remarks he made last year. With a stockpile of Yeezy shoes valued at a staggering $1.3 billion (£1 billion), Adidas has decided to donate the proceeds from the sales to organizations dedicated to combating antisemitism and racism.

While the exact amount to be donated was not disclosed, Adidas has assured that a “significant sum” will be contributed to causes including the Anti-Defamation League.

Adidas reveals when it will sell leftover Yeezy shoes from defunct Kanye West partnership

Also, read; Tupac to be honoured with street named after him in California

Additionally, the company will donate funds to the Philonise & Keeta Floyd Institute for Social Change, an organization established by the brother of George Floyd, whose tragic murder by a police officer in Minnesota in 2020 sparked global protests against racial injustice.

Bjoern Gulden, the CEO of Adidas, stated, “We believe this is the best solution as it respects the created designs and the produced shoes, it works for our people, resolves an inventory problem, and will have a positive impact in our communities. There is no place in sport or society for hate of any kind, and we remain committed to fighting against it.”

Adidas reveals when it will sell leftover Yeezy shoes from defunct Kanye West partnership

This initiative by Adidas highlights the company’s commitment to promoting equality and justice while addressing the inventory challenges caused by the dissolution of their partnership with Kanye West.

By leveraging the popularity and value of Yeezy sneakers, Adidas aims to make a positive impact on society and support organizations dedicated to eradicating hate and discrimination.


Please enter your comment!
Please enter your name here

Get Our Stories First

- Advertisement -

Related articles

Prince Harry and Meghan Markle Consider Trial Separation Amidst Strained Marriage

Prince Harry and Meghan Markle's tumultuous journey takes another turn as reports suggest a trial separation may be...

Ten Prison Guards in Northern Italy Charged with Torture of Tunisian Detainee

Ten prison guards at a correctional facility in Reggio Emilia, Italy, have been charged with torturing and beating...

Beyonce, Kelly Rowland Partner with Harris County to Create Permanent Housing for the Unhoused

Beyonce and Kelly Rowland, two renowned Houston natives, are joining forces with Harris County officials to construct 31...

LeBron James Demolishes $37 Million Mansion to Build Dream Home

LeBron James, the NBA superstar, has made headlines by demolishing his $37 million Los Angeles mansion to make...