Disney announced that Black Panther: Wakanda Forever, which received five Academy Award nominations, set a record as the world’s most-watched Marvel premiere on Disney+.
The company issued a statement Monday, saying the claim was based on the total number of hours the film aired in its first five days, but didn’t give an exact number of views.
Black Panther: Wakanda Forever, directed by Ryan Coogler and grossing $842.3 million worldwide, was released on Disney+ on February 1, after an 83-day extended theatrical run.
According to Samba TV, which tracks viewership across a panel of 3 million US smart TVs, the film had a domestic 4D+ audience of 2.1 million.
It had a remarkable 2.1 million views on Disney+. This is 400% larger than Black Adam and corresponds to Doctor Strange in the Multiverse of Madness.
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It’s just below Thor: Love and Thunder at 2.2 million. Among Black, Hispanic, and Gen Z adults from 20-24 families, the film outperformed by 44%, 27%, and 9%, respectively.
This demonstrates the power of Windows and contrasts with the theatrical versions of “Mulan”, “Black Widow” and “Jungle Cruise”.
According to Cole Strain, vice president of measurement at Samba TV, the long-awaited sequel made a splash when it debuted on Disney+, and features a star-studded cast.
Samba TV gathers information from the viewer through Automatic Content Recognition (ACR) technology built into the chipset of 24 of the world’s best Smart TVs. This captures content played on Smart TVs and provides unbiased information to viewers around the world.
