4.6 C
New York
Tuesday, May 21, 2024

Morocco Accuses Adidas of Appropriating Its Cultural Art for Design of Algeria’s New Jerseys

Date:

Share post:

The Moroccan Ministry of Culture accused Adidas of appropriating Moroccan culture in its new uniforms for the Algerian football team.

Adidas on the other hand, claims the design was inspired by the Mechouar Palace in Algeria.

However, the blue, teal and yellow geometric design is a pattern called zellige, common in Moroccan mosaics, the ministry’s lawyer said.

Neighboring states have a long history of tensions as they continue to vie for Western Sahara.

Lawyer Mourad El Gouti wrote on Facebook that he had issued a legal warning to Adidas on behalf of the Moroccan Ministry of Culture.

Adidas

In a letter to the company’s CEO Casper Rorsted, Lagoti said the new design was cultural appropriation and “an attempt to steal a form of Moroccan heritage and take it out of context”.

He urged the German sportswear brand to remove the design within two weeks. Elajouti added that Algeria’s kit for the 2022-2023 season “contributes to the loss and distortion of the identity and history of these cultural elements [zelligen]”.

Also, read; Four Kenyan Students Win $1 Million Hult Prize for Hygienic, Sanitary Towels Made Out of Banana Fiber

Algeria and Morocco share a border of nearly 2,000 km that has been a source of tension since independence from French colonial rule.

In 1963, they fought a sand war over Morocco’s territorial claim to Algeria.

Algeria later supported the Polisario Front’s campaign for Western Sahara independence from Morocco, leading to the 1975-1991 Western Sahara War.

Morocco Accuses Adidas of Appropriating Its Cultural Art for Design of Algeria's New Jerseys

The border was closed for security reasons in 1994 after Islamist militants bombed a hotel in the historic Moroccan city of Marrakech.

More recently, in 2021, Algeria broke diplomatic relations with its neighbor, accusing Morocco of “hostile acts”. Morocco called the measure “completely unjustified”.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

- Advertisement -

Related articles

DRC Army Foils Attempted Coup Involving US Citizens

The Democratic Republic of Congo's (DRC) army successfully thwarted an attempted coup on Sunday, resulting in the death...

Félix Houphouët-Boigny’s Basilica: One of The Biggest Religious Structures, Built in Ivory Coast

The Félix Houphouët-Boigny's Basilica (Basilica of Our Lady of Peace), located in Yamoussoukro, the capital of Ivory Coast,...

Chad Confirms Mahamat Idriss Déby as President with 61% of Vote

The Constitutional Council of Chad confirmed Mahamat Idriss Déby as the nation's president on Thursday, May 16, after...

UK Denies 74-Year-Old Ghanaian Permanent Residency After 42 Years of Residency

A 74-year-old Ghanaian man, Nelson Shardey, has launched a legal battle against the United Kingdom's Home Office after...