H.E.R. whose real name is Gabriella Wilson, has been named a global spokesperson; for and the face of L’Oréal Paris Haircare line. This is also in recognition of her signature curly hair. According to H.E.R., her signature hair was initially hard to work with but now she takes pride in her coils and kinks.
The brand reports that the singer-songwriter turned beauty influencer will join the diverse L’Oréal Paris family of ambassadors that includes; Aja Naomi King, Duckie Thot, Viola Davis.
H.E.R feels it is a huge honor
“[Being a L’Oréal Paris spokesperson] is a huge honor,” said H.E.R. via press release about her new position. “To be able to have such a big platform to inspire young women and be a part of a movement that empowers all women is really special.” The excited singer said of her latest gig.
“When I use my voice, I need to stand 100 percent with what I represent,” she added. “I’m beyond happy to join L’Oreal Paris, and to add my voice to this sisterhood representing the diversity of beauty on this planet; with the message for every girl to know her worth deep in her heart.” She continued.
Opening up about her hair Journey, “Hair has been a difficult journey, [especially] learning how to love it and take care of it,” said H.E.R. “But it has been worth it. I love everything about my hair and how big it is. I’m proud to say that.” H.E.R reveals.
She also shared her reaction to the news when she got the phone call from L’Oréal Paris.
“I couldn’t believe L’Oréal Paris wanted to work with me!” said H.E.R. who added that she’s preparing to make her movie debut. “I was very excited. I’ve been a L’Oréal girl since I started wearing makeup. I remember using just a little bit of L’Oréal Paris mascara and my mom’s mini compact as a mirror, when I was little.”
H.E.R.’s debut campaign, for Elvive Dream Lengths will be released next month.