Showmax is making history as the first African streaming service to live stream a homegrown concert, featuring Grammy-winning Amapiano sensation Tyla. On January 18, 2025, fans across 40 African countries can tune in exclusively on Showmax.com to experience Tyla’s electrifying performance live from the SunBet Arena in Pretoria.
Tyla, the youngest African artist to win a Grammy, will perform tracks from her debut album TYLA, which has surpassed 1.6 billion streams worldwide. Known as the “Queen of Popiano,” Tyla’s unique blend of pop and Amapiano has catapulted her to international stardom, with accolades from the BET Awards, MTV Music Video Awards, and the Grammys.
Yatish Narsi, Chief Marketing Officer at Showmax and MultiChoice South Africa, expressed excitement about this groundbreaking event:
“With our advanced live-streaming technology, we’re thrilled to spotlight Tyla’s iconic homecoming concert. This marks our first live-streamed entertainment event, underscoring our commitment to making world-class experiences accessible across the continent.”
Tyla, fresh off her sold-out shows in Cape Town and Pretoria, shared her enthusiasm with fans online:
“Tygers! Me and Showmax decided to live stream this concert for everyone across Africa. I hardly get time to be home so this one is gonna be special! I can’t wait for y’all to ROCKKK with me!”
For fans who couldn’t attend her earlier performances, this live stream offers a final chance to join the magic of Tyla’s tour and witness her historic performance.
The live stream comes at a time when Showmax is celebrating a landmark year. Since its relaunch in February 2024, the platform has seen a 50% increase in paying subscribers and earned multiple prestigious awards. Showmax’s revamped platform is powered by Peacock’s advanced streaming technology, which made waves in North America by supporting 16.3 million simultaneous live streams during an NFL Wild Card game.
“We’re not just hoping to smash records with this live stream,” Narsi said. “We’re changing the narrative of what it means to succeed on our continent. Showmax doesn’t just aim to be the best in Africa; we aim to take our place among the best in the world.”
With Tyla’s historic concert, Showmax continues to push boundaries and elevate African talent on a global stage. Fans are encouraged to mark their calendars for January 18, 2025, and join millions across Africa to celebrate a night of music, culture, and history.