Accra, Ghana, is set to join Kigali, Rwanda, as a host city for the Move Afrika: A Global Citizen Experience tour, a pioneering international music touring circuit across Africa. The announcement was made at the World Economic Forum in Davos, with Global Citizen, pgLang, and President Nana Akufo-Addo partnering for this transformative initiative.
Move Afrika aims to drive economic investment, job creation, and support entrepreneurship opportunities in each host country, fostering positive social and economic impact. The curator for the Move Afrika tour is pgLang, the creative imprint associated with Grammy Award-winning artist Kendrick Lamar.
The inaugural Move Afrika event took place in Kigali, Rwanda, last month, featuring performances by Kendrick Lamar, Zuchu, Bruce Melodie, DJ TOXXYK, Sherrie Silver, Ariel Wayz, Kivumbi King, and Bruce The 1st. The event employed over 1000 Rwandans and engaged 75 percent local crew and production staff, emphasizing skill development and international event training.
Following the success in Rwanda, Accra, Ghana, has been chosen as the next host city for Move Afrika. This decision comes after the notable impact of the Global Citizen Festival: Accra in 2022, where over $15 million was injected into the Ghanaian economy, 5000 people traveled to Ghana for the festival, and more than 1000 Ghanaians were employed for the event.
Move Afrika: Ghana aims to build on this success, bringing together global and local artists to showcase the best of African creative talent. The event is expected to generate economic investment into the local creative economy, leaving a lasting impact across the continent.
H.E. Nana Akufo-Addo, President of Ghana, expressed excitement about Global Citizen’s return to Ghana with Move Afrika, emphasizing the organization’s reputation for leveraging live music events to engage youth and create social and economic impact. President Akufo-Addo looks forward to the growing cohort of Move Afrika destinations.
President Paul Kagame of Rwanda congratulated President Akufo-Addo for partnering with Move Afrika, highlighting the economic legacy such events leave for the region. Kendrick Lamar’s impactful performance in Kigali showcased the talent present in Africa, and Global Citizen’s commitment to developing the workforce needed for professional concert tours is expected to contribute to this economic legacy.
Kweku Mandela, Chief Vision Officer at Global Citizen, expressed honor in bringing Move Afrika to Ghana. The partnership with the Ghanaian and Rwandan governments is envisioned to showcase the best of African creative talent globally, while also generating significant economic investment in the local creative economy.
Move Afrika: Ghana builds on Global Citizen’s previous successful campaigns and events across Africa, and further details about the event, including dates and line-ups, will be announced in the coming months. This transformative initiative aims to set a new gold standard for entertainment touring across the continent, creating a positive impact on local economies and fostering youth entrepreneurship.