NBA Africa and Shesha, a premium retailer of exclusive limited-edition footwear, apparel and accessories, today announced the opening of the first physical NBA store in Africa.
Located in Sandton City, Johannesburg, South Africa, the 270-square-meter store, operated by Shesha, offers an extensive selection of official NBA merchandise and memorabilia, including current and former player jerseys, a selection of NBA jerseys and apparel.
NBA for youth, hats, footwear, sporting goods, toys and collectibles from big brands like Nike, Mitchell & Ness, New Era and Wilson. The store also features authentic memorabilia from throughout NBA history and a personalization area where fans can customize NBA jerseys.
CEO of NBA Africa Victor Williams, CEO of Shesha Nirmal Devchand, and 2004 NBA Champion Richard “Rip” Hamilton made the announcement this afternoon at the store.
To celebrate the opening, fans will have the opportunity to take photos with the Larry O’Brien Trophy on display at the store from today through Sunday, October 16th.
Later this year, NBA Africa and Shesha will launch the league’s first e-commerce site on the continent, offering fans from select African countries the largest selection of authentic NBA merchandise ever available in Africa.
Williams stated that the opening of the first NBA store in collaboration with Shesha “reflects our commitment to driving more connection with our passionate African fans.”
“Through this new store, fans will be able to more easily represent their favorite teams and players, showcase their fan base and enhance the culture around basketball on the continent.”
Devchand added, “We are honored and thrilled to present the first NBA store in Africa. “This shop gives South African NBA fans the best access to league memorabilia, including jerseys from NBA players, past and present African pioneers, legends, and pioneeresses. Basketball fans are invited to the NBA Store where we will celebrate our shared passion for the sport.
In addition to merchandise, the new store will feature large screens showing NBA TV, the league’s dedicated 24/7 channel that broadcasts live games, highlights and original content.
The store also features an interactive photo exhibit where fans can take pictures as if they were standing next to NBA players, as well as a dedicated area where fans can compare their height and shoe size with NBA players and legends.
There are more than 400 NBA-branded outlets and attractions around the world that serve as official league destinations for fans around the world.