Pharrell Williams has been named Louis Vuitton’s newest creative director for men.
The award-winning producer and creator made it official in a post shared on social platforms.
The title previously belonged to the late Virgil Abloh, who became the first black designer to be appointed creative director of the company before his death from cancer in 2021.
Williams will take the torch into unfamiliar territory, having previously collaborated with the brand in 2004 and 2008 with his 1.1 Millionaire eyewear. USA Today reports that Abloh chose eyewear for his debut collection at the luxury fashion house.
According to a statement, Louis Vuitton was attracted to Williams for his creative endeavors in music, art and fashion, which made him a global icon for over two decades.
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“The way in which he breaks boundaries across the various worlds he explores, aligns with Louis Vuitton’s status as a Cultural Maison, reinforcing its values of innovation, pioneer spirit, and entrepreneurship,” the statement read.
“I am glad to welcome Pharrell back home, after our collaborations in 2004 and 2008 for Louis Vuitton, as our new Men’s Creative Director. His creative vision beyond fashion will undoubtedly lead Louis Vuitton towards a new and very exciting chapter,” said Pietro Beccari, Louis Vuitton’s Chairman and CEO, in a statement.
Williams’ first collection with the luxury brand will be presented in June during Men’s Fashion Week in Paris.
Williams’ fashion work extends to streetwear brand Human Made, which was founded in 2010 in collaboration with Japanese designer Nigo. The duo also co-founded the Billionaire Boys Club, formed in 2005, which has produced: Ice Cream, Bee Line, Billionaire Girls Club.
