QNB, the largest financial institution in the Middle East and Africa, announced that internet sensation Khabane “Khaby” Lame will be the bank’s official brand ambassador for the 2022 FIFA World Cup in Qatar.
The partnership will build on the QNB Group’s role as Official Middle East and Africa Supporter and Official Bank of Qatar for the tournament.
As part of the partnership, Lame, who is the world’s most followed person on TikTok with 150 million followers, will launch his first TV commercial with QNB Group, tackling the theme of “Dreaming Big” – and with it, the ethos of paper of the QNB Group at this year’s FIFA World Cup tournament.
Mrs. Heba Ali Al-Tamimi, General Manager of QNB Group Communications, said: “The selection of Khaby Lame as QNB Ambassador during the tournament reflects Qatar’s boundless ambitions to host the 2022 FIFA World Cup Qatar.
Following his dreams, like Qatar, Lame achieved his goals. Together we celebrate a world where anything is possible. As Qatar prepares to welcome millions of fans this winter, we can certainly be proud of what we have achieved as a bank and as a country.”
Khaby Lame said: “I am delighted to be QNB’s ambassador during the FIFA World Cup Qatar 2022. I believe that I am very similar to QNB, I create my dreams and achieve the impossible. I look forward to exploring the tournament through the lens of QNB and creating unforgettable memories.”
QNB Group, currently ranked the most valuable banking brand in the Middle East and Africa, is the Official Middle East and Africa Supporter of the FIFA World Cup Qatar 2022. QNB will receive various assets and rights across the region, as well as brand presence in the host cities.
The group has an extensive network of ATMs and locations and will be the only provider of on-site ATMs in all eight stadiums at the FIFA World Cup Qatar 2022.