South Africa has officially earned the title of Africa’s “Most Desirable” country, following its recognition at the 2024 Wanderlust Travel Awards—a prestigious annual event that celebrates the world’s most sought-after travel destinations. The awards ceremony, which took place late last year, has sparked a wave of excitement and pride across South African social media.
The accolade affirms South Africa’s enduring appeal as a travel destination that offers a rich blend of culture, wildlife, landscapes, and luxury. This win not only puts South Africa in the global travel spotlight but also highlights its continued excellence in tourism, despite global competition from other African nations.
Adding to the nation’s growing reputation, South Africa also took home the award for Most Desirable City for Wildlife and Nature, further cementing its status as a top-tier destination for eco-tourism and natural beauty. From the Big Five in Kruger National Park to the dramatic coastlines of the Western Cape, it’s no surprise that travelers around the world are drawn to its unmatched biodiversity and scenic variety.
The Wanderlust Travel Awards, organized by Wanderlust, one of the UK’s leading travel publications, are voted on by thousands of readers and travel enthusiasts globally. These awards carry weight in the international tourism industry and often signal travel trends for the coming year.
Also, read: Akon Claims Pivotal Role in Afrobeats Rise, Says He Signed Wizkid in 2008
Looking ahead to the 2025 edition, which is scheduled for November 5 at England’s National Gallery, South Africa remains firmly in the spotlight. This year’s nominations once again place the country in several key categories including Attractions, Hotels & Resorts, and Beach Destination.
Industry experts say these accolades reflect not just South Africa’s natural and cultural assets, but also the concerted efforts by tourism stakeholders to position the country as a global favorite.
“This recognition validates everything we’ve been working toward,” said a local tourism official. “It’s a nod to the people, the places, and the promise of South Africa as a destination that leaves a lasting impression.”
As international borders stay open and travel interest rebounds post-pandemic, South Africa’s growing list of accolades could make it one of the most visited destinations on the continent in the years ahead.
