Tesla has officially set its wheels in motion on African soil, starting with Morocco. The electric vehicle and clean energy giant has launched its first African subsidiary, Tesla Morocco, headquartered in the upscale Crystal Tower at Casablanca Marina. The company was formally registered on May 27, 2025, with a starting capital of MAD 27.5 million (around USD 2.75 million).
This isn’t just another office—it’s the nerve center of Tesla’s much-anticipated expansion into Africa, a continent poised to play a central role in the global energy transition.
“Morocco is more than a first step; it’s our foundation for what’s to come across Africa,” a Tesla executive involved in the launch told insiders.
Tesla’s decision to anchor its operations in Morocco wasn’t a coincidence. The country has positioned itself as a rising force in renewable energy and automotive manufacturing. With abundant solar potential, favorable business policies, and a tech-forward economy, Morocco offers the right mix of ambition and infrastructure to support Tesla’s vision.
Tesla has quietly been building its presence in the region since 2021, starting with installing hybrid superchargers in Casablanca and Tangier. That network has since grown to include charging stations in Rabat, Fez, Marrakesh, and Agadir—hints that something bigger was in the works.
Also, read: Marsai Martin Launches Ambitious Wealth-Building Initiative to Empower 10,000 Young Women
Now, with a fully operational office, the company is preparing to roll out its full ecosystem. Tesla Morocco will oversee vehicle imports, sales, servicing, and the expansion of charging infrastructure. It will also handle the distribution of the company’s solar panels, battery storage units, and energy network solutions, all tailored to local and regional needs.
“We’re not just here to sell cars,” said one executive. “We’re here to build infrastructure, empower local talent, and support Morocco’s clean-energy goals.”
Tesla Morocco will be co-led by Rafael Arqueza Martin and Shahin Oliver Khorshidpanah—experienced leaders tasked with translating Tesla’s global strategy into regional impact. The subsidiary is backed by Tesla International B.V. and Tesla Motors Netherlands B.V., reinforcing the company’s goal of fusing international expertise with local adaptability.
This new base in Casablanca also puts Tesla in a strong position to support the upcoming factory near Kenitra, which Elon Musk confirmed in April 2025. That plant is expected to serve not just Morocco, but emerging electric vehicle markets across North, West, and even Sub-Saharan Africa.
Tesla’s presence in Morocco may be just the beginning, but it speaks volumes about where the global energy conversation is headed. With increasing demand for sustainable transport and decentralized energy systems, African cities are gradually stepping into the EV era—one charge at a time.
